Facebook Ad Example #45 | Traffic & Conversion Summit. Before we get to our list of ad copy examples, I wanted to cover some principles and best practices of Facebook ad copy creation. If so, consider what other retargeting information can you leverage in your copy.”. “When in doubt, just tell them exactly what they need to do or know,” Sharlow says. 12 Effective Ways for Increasing Your Average Order Value (AOV). Why should you craft for nothing, when selling your crafts on Facebook with Shopify is so easy? Creating Facebook ad copy that converts is no easy task… that is why we wanted to supply you with the BEST Facebook ad copy examples we could find! You may know them from your favorite podcasts, but MeUndies has a solid marketing campaign across channels. If you can draw them in and get them to click the ‘See More’ button, you’ll increase your dwell time, which has a powerful effect on relevancy scores.”, “If you have an hour to write an ad, spend at least 30 minutes crafting the perfect lead—one that’s going draw people into your post and compel them to spend time with it.”. We hope this FB ads guide makes things a little easier. Video rules. This Lyft ad offers new drivers a minimum earnings guarantee, for a limited time – a genius way to create a sense of urgency. The real key to Facebook Ad success lies in its ad targeting capabilities. Grammarly’s ad is a good example of an ad that uses a statistic to show why their product is a critical investment: 96% of online daters say good grammar is essential. You can opt for a traditional ad—complete with a call-to-action, features, benefits, boost posts, or choose from a range of interactive lead gen ads. Still, if you’re going to say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Below is an example Facebook ad from WordStream that taps into this theory perfectly; Image Source: WordStream The use of a two-colour headline alongside a basic image of a human face is a very popular combination when it comes to Facebook ads. This FB ads guide looks at advertising best practices, plus 16 great examples of companies dominating the social network. Let’s get started! The brand showcases exactly what you’re getting in just two appealing images. We’ve included a few of our favorite ads in each format so that you can get a good idea of what you can create. “In certain Facebook ad types, the headline actually appears below the image (or video), so I recommend using your marketing copy in the ad’s body section and including your call-to-action in the headline. You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert … Creating high-converting Facebook ads takes time, testing, and a lot of strategy. You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert your … You’re also looking at a large, colorful image of the product—featuring the brand name front and center. Write a sentence, add a line break, write another sentence, add another line break, and so on.”, “I also recommend adding bullet points to your copy whenever possible and relevant.”, “Don’t beat around the bush,” says Taylor Hurff of 1SEO I.T. Then, we introduce the CTA for how to help them.”, “Generally, these are soft-sell type ads trying to get prospects to opt-in to a webinar, download free content, etc.”, “Being vague about the cost of your product or the percentage of the discount you’re giving is one of the worst things you can do for your Facebook ad,” says Grace Carter of UKWritings. 7 Reasons Your Facebook Ads Do Not Convert by Marie Page on Social Media Examiner. Aneesh Babu of Backlinkminds says you should do two things before creating Facebook ads: “Do a competitive analysis and understand your audience.”. Privacy Policy, $0/month, no credit-card required, free-forever version. Grab this free Facebook Ads template and identify the campaigns driving the lowest cost per conversion, low cost-per-click, and more. Filling last-minute cancellations. Below are examples of a few of my Facebook Ads for Launching students. The 4 Facebook Ad Types. It’s the one thing users are going to see. The Ads Manager wizard guides you step by step in creating ads and part of that process is completing the Detailed Targeting box. Here, we’ll take a look at what these brands are doing that makes their Facebook ads particularly useful. Take the wrong tone or speak to the wrong motivation, and you’re mostly throwing your Facebook ad spend into a big black hole. Rather than extending a straightforward discount to new customers, Bombas offers a short and playful quiz so the audience can get to know the brand. The Facebook website conversion objective helps you grow business on your website. “It has to be easy to read. Our respondents offered several different suggestions for writing compelling Facebook ad body copy. This example was an unusually high performer—leading the brand to a 1.5x increase in subscriptions and reaching over 1.6 billion subscribers. Keep your copy short and to the point so that the video does the work.”, “If you don’t have a great piece of creative, focus on writing a strong headline and then backing it up with secondary copy.”, Cardswitcher’s Stephen Hart argues that the headline is “the most important copy element when it comes to a Facebook ad. Don’t send Facebook users to your homepage, instead make sure you’re directing traffic to a relevant landing page that matches the tone and goals laid out in the ad. To grow business in your mobile app, learn more about app engagement ads. Let’s say I’m a restaurant owner that lives in Raleigh, North Carolina. Most of the respondents to our latest survey agree that the headline of your Facebook ad is key: Hart recommends “using simple and powerful language that creates an emotional response in your reader. Each example highlights a key video ad feature, and how it helps convert viewers into customers, so you'll have more variables to test and optimize in your own video ads. on February 27, 2019 (last modified on June 8, 2020) • 13 minute read. Just because everyone is hanging out there, though, doesn’t mean posting for free will help you achieve your marketing goals. They include very clearly defined product benefits, plus a nice offer, in their ad. And Facebook lead ads are a great way to achieve that—but only if you follow best practices, which I’m going to talk about in this post. As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people.That represents 32% of everyone over the age of 13. The News Feed includes updates and posts from friends, Pages, Groups and advertisers. While “51% Off – Limited Time!” isn’t particularly creative ad copy, it does speak to our urge to take advantage of a great deal that will disappear soon. Facebook Ads are one of the more popular advertising options for people who are new to online marketing. So, if you’re ready to create high-performing Facebook lead ads, let’s dive in. It sounds simple, but you’d be amazed how many brands and agencies write multi-sentence captions and ad copy that doesn’t give consumers any direction.”. San Diego, CA 92101 These are places where you could probably do with shorter words and sentences.”, “Pay attention to any phrase or sentence that sounds awkward or feels like a tongue twister to say, and clean up these areas.”. Write with these different groups in mind: customer, potential customers, repeat customers, recent buyers, the list goes on and depends on which audiences you selected in the Facebook module. Animation brought new life to their brand, increasing memorability and overall a more interesting ad to look at. Instead of offering a discount flat out, inviting readers first to take a quiz engages them on a deeper level. Here are their top 21 tips for crafting copy that converts. How much can you dedicate for the whole campaign and how much are you willing to pay per click? The description provides details and builds trust.”, “Facebook CTA options are limited, but I try to choose the one that most closely matches the action I want the person to take.”. • Connections Mentioning positive reviews, including quotes from reviews, or mentioning specific users will put your ad over the top.”, “If you’ve done your targeting right, you already have the audience who’s interested in your product/service, and the reviews will make them click.”, Empty Desk Solutions’ Brittany Hardy has a special term for her ad copywriting approach: “storyselling.”, “Our go-to for ad copywriting is to tell a story. Posted by BIRCHBOX on Wednesday, January 25, 2017. What does this ad have that is similar to the others we’ve seen so … What makes this ad work? But there’s a lot of competition out there, so only the best Facebook ad examples … They used Facebook ads to showcase one of their fun, funky products. “There is so much content that Facebook users need to sift through every minute,” says Stephanie Sharlow of DesignRush. If you have a last-minute cancellation, you can send an ad to your patient list by uploading it to your Facebook ads account as a custom audience. Groupon is known for its epic deals on local yoga classes and marked down items you didn’t think you needed—multipacks of skirts, a single-use appliance – you name it. If your call to action is to download an ebook—the landing page should send you somewhere like this: Facebook ads present an opportunity to promote yourself in a variety of ways. Worrying too much about likes and impressions won’t get you very far. Most of the marketers who responded create their Facebook ad copy in-house: And nearly two-thirds say conversions are the primary goal for any ad campaign they run: These experts shared their top copywriting tips for creating Facebook ads that convert. This is another example of great visual and copy alignment. Once you’ve picked the right ad type and crafted the perfect headline, it’s time to focus on the rest of your ad’s copy. They sweeten the deal with free shipping on orders over $75. 7 Tips for Writing Facebook Ads that Convert (w/ Examples) Like many types of advertising, a Facebook ad is only as good as its copywriter. The only way to find the right answer for your business is to run an A/B test—or several—and see which version generates the most clicks and conversions. Glossier’s short video on how to use their blush product, Cloud Paint, is a great representation of their brand personality (the video used in the Facebook Ad is featured above). BOOM Marketing Agency’s Mate Arion Adamecz says to include evocative words and stories in your ads, “something that wakes people up and pulls them away from reality. We’ve run about $50,000 worth of ads, and those that included the word ‘exclusive’ performed significantly better.”, National Health Care Provider Solutions’ Mackenzie Thompson recommends “using numbers, percents, or any data/numerical facts you have to catch the audience’s attention.”, “Think of it like how you would format your resume. We’ve split the examples into 2 categories based on common B2B … Paying more per day will not necessarily award you any more leads, conversions, or whatever metric you’re focused on. The headline should get—and hold—their attention. Best Facebook Ads Examples: Lead Ads A lead ad uses an image, video, or carousel, followed by a CTA that leads to a form where businesses can collect a variety of information from interested users. • Custom Audiences Facebook has a whopping 2.19 billion monthly active users, with 68% of US adults connected, from college students and young professionals to seasoned execs and stay-at-home moms. While something of an impulse-buy item, the novelty factor really boosted engagement: 7,000 people liked the post. Stop wasting valuable characters on corporate jargon and simplify what you’re trying to say.”, “Your product or service is completely meaningless unless you can illustrate how it directly benefits the customer’s life. Their new video ads added basic motion to still images in a series of four short videos, resulting in a 39% reduction in cost per searcher (versus their still images used in past ads). You can tell these socks stand out before you even head to their website to browse their selection. Generating leads and acquiring customers are two of the biggest challenges that people face when running ads on Facebook. It’s more likely to be shared than plain old text and makes for a more memorable post. In this example of “sell your crafts”, the brand does a great job of showing how easy it is to set-up an online marketplace for your creations. Another One. The headline, “Customize with Nike ID” paired with a variety of colors and styles shows that there is something for everyone. Whether brands are taking a stand, sharing information on current events, or helping out with movements or charities, creating ads around these movements can be an effective way of inciting change. That first order encourages a positive kickstart to your relationship with their brand, making it less likely you’ll cancel once you have to start paying for your subscription. Lightbulb Media’s Lewis Kemp agrees: “Attention spans are at an all-time low. It depends on a lot of different things: your audience, your product, your skills as a copywriter, what time of day your audience sees your ad, etc. The copy “it’s lights out” corresponds with the dark photo with glow-in-the-dark underpants. Use these 21 tips (and example ads) to optimize the copy for your next Facebook ad campaign. Finn Hayden of ATYNTK suggests using brackets in your copy. Before getting started, here are a few tools for success: Find all active or inactive ads from any business with the Facebook Ad Library. When people search on Google they are looking for information. We use ‘storyselling’ as a way to get our potential clients on the same page and make the story relatable to them.”, “Once we’ve told the first part of the story, we try to figure out how to get them to have their own ‘aha’ moment towards the end. Support & Digital Marketing. You can’t effectively target custom demographics, so though more people might see you, they might not necessarily be the right people. ”, “Based on the location of the headline, it’s the perfect place to showcase special rates or discounts—or to prompt users to act or book now.”, Big Sea’s Autumn Sullivan recommends “breaking down a Facebook ad into its components—text, headline, description, image, CTA—and then defining the purpose of each component.”, “The text should address customers’ pain points and offer solutions. Most of the marketers who responded create their Facebook ad copy in-house: And nearly two-thirds say conversions are the primary goal for any ad campaign they run: These experts shared their top copywriting tips for creating Facebook ads that convert. Their Facebook advertising journey was much easier. However, despite 92% of marketers claiming to use Facebook Ads, there are still many who try Facebook Ads and fail to generate positive conversion rate results.. Visual content gets top billing in the latest version of the Facebook Algorithm. “Questions are always more effective than statements.”, Design Rush’s Angelina Harper agrees: “I usually write a question that will make my audience think about their needs, and my product is the answer.”, And Ollie Roddy of Catalyst Marketing Agency says that questions are particularly useful for carousel ads: “Starting with a question is a great way to go. Like many types of advertising, a Facebook ad is only as good as its copywriter. Don’t be shy with white space. If you can’t do this in two sentences, you probably need to reassess the USP of your product.”, James Pollard of The Advisor Coach actually recommends the opposite approach: “My go-to copywriting technique for writing great ads on Facebook is to use long copy written in a story format.”, “In almost every single test I’ve conducted, long copy has beaten short copy. The headline of your Facebook ad isn’t necessarily the first copy that displays, so Cardinal Digital Marketing’s Alex Membrillo recommends considering the location of your copy on published ads to determine where to put certain pieces of information. The friendly, helpful tone and concise call-to-action make clear exactly what you’ll get from this library: great ideas for your own ads. Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Your first move when deciding which type of ad to use is identifying what you want to achieve. “It sounds simple, but using brackets in your sentences has been proven countless times to draw attention, particularly in ad copy.”, “We’ll often use terms like “[last chance],” which creates urgency and helps drive more clicks.”, “Ask a question to build engagement among your audience,” says Jake McKenzie of Auto Accessories Garage. Instead, focus on the stuff that counts. Their value proposition is clear and enticing – earn $1,500 and all you have to do is give 60 weekly rides. Writing the ad in a story format helps hook readers and keep their attention.”. Instead, focus on setting goals that align with your overall sales and marketing strategy. | Dec 15, Marketing Blog vs.Vlog: Where Are Marketers Spending More Time and Resources? Terms of Service Their FB ad also highlights a single, clear benefit: search travel now and get the best price on your flight. Targeting groups on its own isn’t necessarily enough. Statistics also show that people continue to interact with Facebook ads.The average Facebook user clicks on 11 ads in 30 days.. While many of these Facebook ad examples come from bigger brands, Project Repat’s success story proves the marketing firepower of something as simple as a snapshot. The repetitive nature of the ad (“Limited time” and “guaranteed” is used multiple times) drives the point home. This type of ad would work a lot better on Google AdWords. 7 Tips for Writing Facebook Ads that Convert (w/ Examples) Facebook; Prev Article. Be sure to focus on a single thought or idea, and make it bold.”. (If you’re considering video animation, make sure you build for sound-off auto-play – since 85% of Facebook videos are now played without sound.). Whether you want page visits, sales or another action, website conversion ads encourage people to go to your website and do something. Photo Ads: When you’re using a singular photo for a paid post on Facebook, you want to make sure you’ve got a million-dollar photo. Jessica Greene Consider these tips for inspiration, then test them to find those that work best for your business. Facebook Ads That Convert. Nor will blowing your marketing budget on driving traffic to your FB page. Additionally, these ads are consistent with the brand’s healthy, California aesthetic. For example, each Facebook ad campaign you run should have a singular purpose. They know exactly how to use the power editor; create a high converting ad; tweak and test to get the best results; and how to know that their ads are actually working (instead of … With examples from 17 industries (both B2B and B2C brands) that represent a number of different Facebook ad formats, you'll find tons of inspiration within to help you craft the perfect Facebook ad … That people continue to interact with Facebook ads.The average Facebook user clicks on 11 ads in 30 days value! A woman riding a pink unicorn stands out in any feed—it ’ s real candy! Catches attention and enticed us to click an existing post 0/month, credit-card! App engagement ads a look at what these brands are doing that makes their Facebook ad a! Created our own Facebook ad is simple, but MeUndies has a solid campaign! A few clicks whole campaign and how much are you willing to pay per?. 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